The impact of memes, emojis, and influencers on learning the english language
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Publisher of Kostanay Regional University named after Akhmet Baitursynuly
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This article examines the influence of memes, emojis, and social media influencers on the process of learning the English language. The study focuses on how young learners use digital content as an informal learning environment. A qualitative research method was applied through semi–structured interviews with five learners aged 17–23. The findings indicate that social media increases motivation, supports vocabulary acquisition, and enhances cultural awareness. However, challenges related to informal language overuse were also identified.